Things to Consider When Creating a Website for Your Business

1 

Define Your Website’s Purpose

Before diving into design or development, ask yourself: What do I want my website to accomplish? Common goals include:

• Generating Leads: Capturing customer information for future marketing.

• Showcasing Services or Products: Highlighting your work with images, descriptions, and client testimonials.

• Establishing Credibility: Providing a professional online presence that reflects your brand’s reliability and expertise.

• Selling Products Online: Setting up an e-commerce platform to streamline online sales.

Having a clear objective in mind will guide every decision, from design elements to content structure.

2

Choose the Right Platform

There’s no one-size-fits-all solution for website platforms. Options range from user-friendly content management systems (CMS) like WordPress and Squarespace, to fully customizable solutions. When selecting a platform:

• Budget & Timeline: Some platforms are more budget-friendly and quicker to set up, while others allow for more complex, custom functionality.

• Scalability: If you anticipate growth (e.g., expanding your services, adding e-commerce), ensure the platform can evolve with your needs.

• Ease of Use: Consider how easily you or your team can update content, images, and other site elements without specialized coding skills.

3

Focus on User Experience (UX)

Your website should be easy to navigate and visually appealing. User experience encompasses site speed, mobile responsiveness, and intuitive layout. Key UX factors include:

• Fast Load Times: A slow website can drive visitors away before they even see your content.

• Mobile Responsiveness: More than half of all web traffic comes from mobile devices, making a responsive design essential.

• Clear Calls to Action (CTAs): Guide visitors to the next step—whether that’s filling out a quote request form, calling your office, or exploring your services page.

4

Plan Your Content Strategically

Content is at the core of how you communicate with potential customers. It also plays a pivotal role in search engine optimization (SEO). When developing your content:

• Use Relevant Keywords: Incorporate industry-specific terms that users might type into search engines (e.g., “landscaping services in [City],” “roofing contractor near me”).

• Offer Value: Provide detailed explanations, FAQs, and helpful tips to establish trust and authority in your niche.

• Keep It Fresh: Update your website regularly with new blog posts, project highlights, or client testimonials to show visitors—and search engines—that your business is active and thriving.